Click on the TV to watch the magic!Journal Gazette
A large block of English cheese has become an unlikely star.
As of today, 1.4 million people had visited www.cheddarvision.tv to watch a 44-pound round of traditional cheddar slowly age online. Very, very slowly.
The round of Westcombe cheddar from the West Country Farmhouse Cheesemakers co-operative has caught the public’s attention and attracted viewers from more than 100 countries during the 168 days since it was first put in front of a webcam in December.
Dom Lane, a spokesman for the co-operative, the cheese makers wanted to highlight the difference between a genuine hand-made farm cheddar and a cheese made in a large, commercial creamery. “So we stuck a webcam in front of a cheese.”
Did anybody think they were nuts? “Yes. But I think the great thing was everyone saw the humorous side of it and got the message. I think the simplicity was its appeal, but we didn’t expect it to attract the attention it has.”
For thrill-seekers who prefer more heart-pounding action, there’s a link to a time-lapse video on YouTube that shows the cheddar aging three months in a mere minute.
-Mr. DNA (likes to watch)
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